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How does Velocity process country resolutions?

Posted on 11 February 2022 07:39 am EST

Velocity starts with processing all individual records to resolve the country column. It uses fuzzy matching to normalize the city, state, postal code, and country name. It then cross-verifies with a global database to identify the country with a higher confidence score. This results in converting the data in ISO Alpha-2 format, resolving the country data, and generating the report.